MANIFEST
I am Paul-Etienne, founder of Epycure Laboratoire. Health has always been part of my daily life, my father, passionate about scientific research, taught me very early on the importance of rethinking the way we take care of ourselves. Observing the food supplement market, I found a sector that was largely outdated: artificial ingredients, under-dosed formulas and almost non-existent transparency… I decided to change that. This is how Epycure was born: a nutraceutical laboratory , combining the best of nature with scientific expertise and ancestral knowledge.
At Epycure, we offer comprehensive formulas based on a synergy of innovative active ingredients that guarantee optimal absorption by the body. No more pills in bulk! We offer solutions tailored to your needs: capsules, gummies, chewable tablets, or powder, to boost your energy, promote restful sleep, care for your skin, or aid digestion.
Our goal? To take care of your health and well-being with effective, high-quality products.
Fondateur d'Epycure
January 2019
Creation of Epycure
Between the birth of the idea and the launch of Epycure, 1 year passed! Faced with uninnovative formulas and the lack of traceability of the competition's compositions, our objective was very simple: to dust off the food supplement market by creating an effective AND natural health solution and to offer personalized support to take charge of your health differently. .
May 2019
Launch of epycure.com
Epycure cures were born in the form of tailor-made cures, designed based on a personalization questionnaire to be completed online. In just a few seconds, the algorithm establishes the formula best suited to the customer's needs, combining vitamins and minerals addressing the main concerns identified by the user. An innovative and 100% digital customer experience!
June 2020
Expansion of the range
One year after the great success of tailor-made cures, and at the request of our community, we decided to expand our range with a line of seasonal products to offer a wide choice of supplements in various formats. The Energy Boost, the Hair & Nail Gummies and the Draining Powder are among the new products completing the offer. Gummies, chewable tablets, powder, capsules, there is now something for everyone!
January 2021
Retail launch
After a successful first 100% digital year, and at the request of many great brands, Epycure is officially launching in retail! Our wide range of products is then deployed in Parisian department stores, starting with the beauty area of Bon Marché, the first department store in the world to have seen the light of day. This 'grocery store' focused on holistic beauty offers another approach to beauty and well-being with a selection of small, innovative and committed brands. A way for us to discover our products beyond digital.
December 2021
Creation of Lab'Epycure
Created at the initiative of the entire team, Lab'Epycure embodies our beautiful community of testers. We work hand in hand with each of them on testing our cures. This allows us to constantly improve our formulas and demonstrate their effectiveness before their launch on the market. 1 single objective: to build together well-being routines that are as natural as they are effective.
January 2022
First TV campaign
To introduce Epycure to all French people who want to revolutionize their daily lives, we have launched our first TV campaign! The opportunity for us to communicate on the concept and the values carried by Epycure on channels such as TF1 and M6… A TV spot broadcast everywhere for a few weeks, enough to delight the entire team and make noise in the four corners of the France !
June 2022
Obtaining the B Corp label
After months of work and months of waiting, we are very proud to be B Corp certified, a global benchmark in terms of CSR. While remaining faithful to our values, we work daily to make our economic model compatible with the planetary and societal limits we know today. Thanks to each of our small actions, we are officially part of a community of companies that fight to be as responsible as possible.
June 2023
Launch of sugar-free gummies
From the beginning, we have been committed to making our dietary supplements increasingly accessible to everyone, and thanks to technological advances, we have taken a new step by offering sugar-free gummies in which we have replaced sugar with maltitol, an active ingredient naturally derived from corn. This new format now allows people with diabetes, who have undergone sleeve surgery, or who are following a low-sugar diet to fully benefit from the benefits of our gummies.
July 2023
Epycure becomes Epycure Laboratoire
Why this change? Because from the very beginning, Epycure's R&D was internalized with the goal of dusting off the sector and offering formulas proven by science. Because we've been striving since the beginning to offer alternatives to single-ingredient treatments, with ultra-complete formulas and an innovative synergy of active ingredients for optimal assimilation. Because we aim for 100% naturalness by regularly challenging our sourcing, without compromising on the effectiveness of our treatments. 0% concessions. 100% effectiveness. 100% pleasure.
July 2024
First metro campaign
Epycure Laboratoire is arriving on Paris metro screens, alongside Circul'Egg, our supplier of vegetarian collagen derived from eggshell membrane, an active ingredient that is revolutionizing the skincare market today! Our objective through this first major communication campaign is to assert the difference of our Plumped Skin Treatment compared to so-called “vegan” or conventional collagen derived from beef, pork, or fish by maximizing the ethical origin of our bio-sourced collagen, which is beneficial to the circular economy.
September 2024
Arrival at airports
Three Epycure products with immediate effectiveness are now available in travel sizes at all Relay stores in Paris airports. These travel sizes are not only ideal for carrying, they also offer travelers a first approach to well-being at an affordable price, allowing them to discover Epycure at reduced prices. This launch marks a strategic turning point for our brand! Being present in airports means capturing an international and mobile audience.
